Acronyms to Remember
A.R.C A tool to use when you face objections from customers.
- A: Agree The first step in keeping a customer interested is to make an agreement statement to their object. "I totally agree.." "I totally understand"
- R: Rebuttal The second step is to come up with a possible solution to the customers problem.
- C: Continue The last step is to continue the conversation as if they had no objection at all. This is where you re-ask for the Membership card for Costco.
S.E.E. Factors: Techniques used in the introduction to increase consumer impulse. Use them to help set the stage for your presentation and close.
- S: Smile – Create interest. Engage the customer with a smile on your face and a genuinely positive attitude
- E: Eye contact – Build trust. Give the customer your full attention and maintain eye contact to show interest
- E: Enthusiasm – Create curiosity. Maintain a positive attitude while speaking to the customer. Gain their interest by expressing excitement
FUGI Factors: Tactics used to increase the customers impulse to sign up now.
- F: Fear of loss – If the customer’s appointment doesn’t get confirmed, they will lose out on that appointment slot
- U: Urgency – Why they should act now
- G: Greed – Recognize that they want what you can offer
- I: Indifference – Not caring whether the customer signs up or not
BEAST Factors
- B: Body language-
- E: Eye Contact-
- A: Attitude-
- S: Smile-
- T: Time-
The five F’s
- F: Family
- F: Fortune
- F: Freedom
- F: Fame
- F: Fear
Pitch, pace, attitude: The three things you can control. There are several factors in a good (and bad) day that you can’t control, but these are three things that you can.
P: Pace – Talk to each customer that walks by you. How many people you talk to.
P: Pitch – What you say to the customers and how you say it. Make sure your rebuttals are on point.
A: Attitude – How you mentally view the day. Positive attitude = positive outcome. Approach the last person of the day with the same enthusiasm that you approached the first person.
The 3 P’s
- P: Phones
- P: Provider
- P: Price
FORDS
- F: Family
- O: Occupation
- R: Recreational
- D: Dogs/pets
- S: Sports
RICH
- Residual
- Income
- Creates
- Happiness
SMART
- Specific:
- what needs to be accomplished?
- who is responsible?
- what steps do I need to take?
- Measurable:
- Quantify your goals
- Create check points
- Track your progress
- Achievability
- Ensure goals are realistic
- Assess resources and workload
- Relevant
- Consider the bigger picture
- Align with researching objectives
- Time Bound
- Set deadlines
- Set Start Lines