Acronyms to Remember


A.R.C A tool to use when you face objections from customers.

  • A: Agree The first step in keeping a customer interested is to make an agreement statement to their object. "I totally agree.." "I totally understand"
  • R: Rebuttal The second step is to come up with a possible solution to the customers problem. 
  • C: Continue The last step is to continue the conversation as if they had no objection at all. This is where you re-ask for the Membership card for Costco.

S.E.E. Factors: Techniques used in the introduction to increase consumer impulse. Use them to help set the stage for your presentation and close.

  • S: Smile – Create interest. Engage the customer with a smile on your face and a genuinely positive attitude
  • E: Eye contact – Build trust. Give the customer your full attention and maintain eye contact to show interest
  • E: Enthusiasm – Create curiosity. Maintain a positive attitude while speaking to the customer. Gain their interest by expressing excitement

FUGI Factors: Tactics used to increase the customers impulse to sign up now.

  • F: Fear of loss – If the customer’s appointment doesn’t get confirmed, they will lose out on that appointment slot
  • U: Urgency – Why they should act now
  • G: Greed – Recognize that they want what you can offer
  • I: Indifference – Not caring whether the customer signs up or not

BEAST Factors

  • B: Body language-  
  • E: Eye Contact-
  • A: Attitude-
  • S: Smile-
  • T: Time-

The five F’s

  • F: Family
  • F: Fortune
  • F: Freedom
  • F: Fame
  • F: Fear

Pitch, pace, attitude: The three things you can control. There are several factors in a good (and bad) day that you can’t control, but these are three things that you can.
P: Pace – Talk to each customer that walks by you. How many people you talk to.
P: Pitch – What you say to the customers and how you say it. Make sure your rebuttals are on point.
A: Attitude – How you mentally view the day. Positive attitude = positive outcome. Approach the last person of the day with the same enthusiasm that you approached the first person.


The 3 P’s

  • P: Phones
  • P: Provider
  • P: Price

FORDS

  • F: Family
  • O: Occupation
  • R: Recreational
  • D: Dogs/pets
  • S: Sports

RICH

  • Residual
  • Income
  • Creates
  • Happiness

SMART

  • Specific: 
    • what needs to be accomplished?
    • who is responsible?
    • what steps do I need to take?
  • Measurable:
    • Quantify your goals
    • Create check points
    • Track your progress
  • Achievability
    • Ensure goals are realistic
    • Assess resources and workload
  • Relevant
    • Consider the bigger picture
    • Align with researching objectives
  • Time Bound
    • Set deadlines
    • Set Start Lines